Evaluating Market Opportunities
Background
The Alta Group conducts projects in four lines of business. Its work is focused on client objectives. Alta follows a collaborative approach with its clients and remains engaged with the client through successful implementation of the value delivered.
Client’s Objective
Evaluation of market opportunity for providing business process outsourcing services to the equipment finance business.
Project Design
- In conjunction with the client, develop criteria for the profile for potential adopters and a viable market scale.
- Develop research model to identify current business process requirements, alternatives, experiences / satisfaction levels and what users value in their business processes.
- Develop research model to identify which business processes are considered critical and why and those that are not considered critical and why not.
- Develop a survey model to determine attitudes towards business process outsourcing.
- Develop conclusions and recommendations regarding the opportunity to provide business process outsourcing in the equipment finance business.
Value Delivered to Client
- Provide conclusions and recommendations regarding the readiness of a scalable number of equipment finance companies to adopt business process outsourcing, including the most likely companies.
- Provide conclusions and recommendations regarding what it will take to launch a successful business process outsourcing initiative in the equipment finance business.
Outcome
- Decision by the client to defer development of a business process outsourcing business for the equipment finance business.
- Monitor identified market / company variables for a time when market entry will be successful.
