The Alta Group

For 26 years, Sam Ray, a principal in The Alta Group based in Dallas, has thrived on the energy buzzing through the leasing industry, enjoying the challenges and variety inherent in lease finance. A member of the Equipment Leasing and Finance Association (ELFA), he is a past member of the board of directors and chairman of three committees. Sam works with industry leaders to determine what members want from the ELFA, the value members get from ELFA services and how it can best meet its members' needs.

"I've been on both sides of the table as a lessor and a lessee, and I understand the issues each side faces."

Formerly with Electronic Data Systems, Sam worked in corporate planning before joining its equipment leasing section and learning the ins and outs of cross-border leasing and special financial structures tailored to address capital requirements and tax issues. At EDS, Sam addressed leasing issues as both a lessor and a lessee and was involved in transactions ranging in size from small to very large ticket. He brings that unique experience to Alta's clients.

With Alta, Sam draws on his broad leasing and corporate planning experience in work on projects involving strategic planning, market research and competitive analysis, vendor finance, litigation support, operations analysis and benchmarking. His work is driven by his love of taking a project from start to finish, delving into details, and delivering results that generate revenue.

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